When I first started using Burst Media to place ads on my blog, I had no idea that I was able to set up default ads to run for the times when my fill rate was less than ideal. If you choose not to set up default ads, then you run the risk of having the space load blank or with non-paying ads when there isn’t a paying ad to fill that spot.
I use ads from Google Adsense and my Amazon affiliate account as defaults but you can use any ad network or affiliate account that you like. You can even create your own graphic and use that as a filler.
When I first tried to figure out how to set up Burst HTML Redirects for default ads, I had a horrible time trying to figure out how to do it correctly! Once I did, I realized that default ads are really easy to set up so I thought I would share a quick screenshot tutorial!
Let’s get started!
1. First, log in to your Burst Dashboard. On the left side of your dashboard, in the navigation panel — mouse over the “Campaigns” tab. Click on the “Default Campaigns” link.
2. Choose the banner size you’ll be creating a default ad for in the “Ad Size” drop-down menu. I’ll be working with a 728×90 size for this tutorial.
3. Also, in the “AdCode” drop-down menu, be sure to choose the correct adcode. This will be your regular AdCode (usually your domain name) and not your BurstTV or Community Code.
4. Then, Click on the “Add New Default Campaign.”
5. This will open up a new area underneath your Active ads. In the “Type” drop-down menu, choose HTML Redirect.
6. Give your new default ad a memorable name in the “Label” field.
7. Open up a text editor such as Notepad and insert the following basic html code:
<!–insert ad sourcecode here–>
8. Now, copy the ad or affiliate code that you would like to use as your default ad. This will usually begin with < script > or <img …. > Make sure you are using the correct size banner to match the Burst ad. (To copy, highlight the code and press Ctrl + C)
9. Paste this code into the text editor where it says:
<!–insert ad sourcecode here–>
(To Paste, Place the cursor where you want the code and press Ctrl + V)
10. Now save your file. In Notepad; Click File >> Save As. Be sure to save the file with a .html extension (for example, default.html). I save mine to my Desktop for easy access.
11. In your WordPress dashboard, upload your newly created .html file to your server the same way that you would upload an image.
12. Once your .html file uploads. Copy the File URL.
13. Back in your Burst account, you will paste the File URL into the “HTML URL” field. Be sure to leave off the http://. Click on “Test Changes” to see how your new default ad will look.
14. If all looks good, then click “Save Changes.”
15. Now, Weighting. I have not yet figured out the best way to set the weighting for my default ads. Currently I am just dividing 999999 by the number of defaults I have set up and using that as my number. It probably isn’t the best way to do it. You’ll have to figure that one out on your own!
16. Be sure to click “Save Changes.” so that you don’t lose all of your work!
Congratulations! you should now be able to successfully set up default ads using HTML Redirect in your Burst Account! You can set up several for each size ad and even switch them out whenever you want to. Sometimes I put in a particularly nice Logical Media or popular Amazon Banner ad in the space for a month to see how it does.
I hope this basic tutorial helped! If you have any questions or corrections about my instructions, let me know in the comments and I will try to help!