Has your hair ever looked so good that you could FEEL it? Is that even possible? Dove thinks so. In Dove’s latest campaign, the new Dove Color Care therapy products are featured in a video that is inspired by real women everywhere.
I love this video and how the woman explains how she feels color in her life, even though she’s unable to see it. While I’m not sure if someone who is blind has the same concept of color as someone who isn’t — I love her view of color and how she relates it to the things in her life. Take a look at this sneak peek to see what I mean! The video is set to premiere in America at next week’s Sundance Film Festival!
Wasn’t that lovely? I know that when my hair is at its best, I too can feel how pretty it looks and that definitely gives me a happy feeling, very much like the woman in the video. I believe she really does feel the color!
This new line of Dove Color Care “Hair Therapy” products was designed to nourish color treated and damaged hair, while locking in color so women can keep their locks vibrant longer.
Four products make up the Damage Solutions line of Dove Color Care, they include Color Care Shampoo, Color Care Conditioner, Color Care Daily Treatment Conditioner and Color Care Leave On Conditioner — all made specifically for hair that is dry, brittle and has breakage. Each product contains the Vibrant Color Lock Technology to keep color vibrant for up to 8 weeks, or 40 washes.
For everyday use, the advanced damage care shampoo and conditioner are formulated with a patented Micromoisture Serum that nourish the surface of hair and restore shine, while the Fiber Actives deeply penetrate the hair to help repair from within — All without weighing your hair down.
The two deep treatment conditioners are great for dry hair that needs a moisturizing boost. Color Care Daily Treatment Conditioner is Dove’s first Dual Action Formula featuring a white stripe to seal the hair cuticles and lock in nutrients + a pink stripe with Dove’s Vibrant Color Lock technology. The Leave On Conditioner is a lightweight conditioning cream that keeps hair smooth and soft. Both feature a UV Complex to protect your hair, all day long!
How does healthy vibrant hair make you feel?
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